Electronic Commerce
Product Description
E-commerce can open the door to more opportunities than ever before. But it’s also rife with challenges. One book offers solid insight for success in this dynamic marketplace. Packed with real-world examples and cases, ELECTRONIC COMMERCE, 9e delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. It details how the landscape of online commerce is evolving–reflecting changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce,Web 2.0 technologies, and updates on spam, phishing, and identity theft.
Product details: Electronic Commerce
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Comments (5)
July 31st, 2010 at 00:13
a very good textbook which covers both technology & management topics.
Rating: 5 / 5
July 31st, 2010 at 02:49
I believe this book is good one for Business people so they know how does business get effected by E-commerce and technology. it has many examples and explanation but i believe that i could be doing the same purpose in less details and papers number, the case studies is good, but they do not have small and important information in the side of the papers as margin, in general i think you will like to read it but you have to be a little patient
Rating: 4 / 5
July 31st, 2010 at 05:17
a very good textbook which covers both technology & management topics.
Rating: 5 / 5
July 31st, 2010 at 06:32
This is my first ecommerce book. I bought it for class and our midterms and finals were open book from…uh the book! Anyways I found topics, terms, and even names of software companies and corporations easy to find and well indexed in the back. The tests went very smooth!
Rating: 4 / 5
July 31st, 2010 at 07:56
The textbook was a requirement for my ecommerce class at school.
The cost was one-third of the retail and only took three days to
recieve it.
Rating: 5 / 5
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