Campaigns presentation #3

On Monday, my third team presented to their client, the UGA Department of Intercultural Affairs. This client presented quite a challenge in that they asked the team to come up with a way to get more students, especially white students, involved in ICA events. The team struggled at times -- among other things they had to completely redesign their logo after both the client and a student focus group disliked their first attempt -- but came on strong at the end. The client liked not only the new logo, but also the 3-day event the team planned and their theme, "I Am Intercultural," which points out that everyone is intercultural in some way and therefore can and should be involved in ICA events.

Anyone who knows me knows that diversity is an issue near and dear to my heart, so I really wanted the team to come up with something the department would want to use. And they did. Great job, ICA team!

You can also read what Charlotte and Mezelle had to say about it.