In a Recession, Dare To Be Different!

Dare To Be Different

Cut loose and do something wild. Show some energy! Look alive! If you were offered the same product at the same price by salesperson A and salesperson B, but salesperson A gave a presentation that made you smile, who would get your order? Put a sense of fun into your global marketing efforts. Send eye-catching subject lines in your emails that add spice to routine communications. Phone your customers once in awhile so they can hear your voice and know they're dealing with a human being. Send flowers with your product catalog tucked inside. Have a friend take a goofy photograph of you toiling up a sunny hillside with your product strapped to your back, caption it with something like "Things are looking up —thanks for your business!" and mail it postcard-fashion. Good will and good humor keep us all going, especially in a poor economy —so don't be afraid to get a bit wacky. It will capture your customers' attention and set you apart from the crowd.