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Overseas Adventures in Advertising

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Overseas Adventures in Advertising

Marketing tips

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03-10-2008, 05:21 PM

teen-9x

Senior Member

Join Date: May 2007

Posts: 2,609

Overseas Adventures in Advertising

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When it comes to advertising, what's funny in one culture can seem ill-mannered in another.

Globalizing Apple's ads meant tweaking characters, clothing and body language.

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