Week-End Trends: Where are the surfing Santas?

Email activity and promotional trends during the past week:

The Retail Email Index rose 1% to 204 during the week ending July 18, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just more than 2 promotional emails each on average last week.



The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.



The Retail Email Seasonality Meter: There have been surprisingly few “Christmas in July” emails so far. Last year at this time, about 2% of the weekly email volume mentioned Christmas. Given all the economic uncertainly, people may just not be in the mood yet for Christmas cheer.



Other things referenced by retailers: Batman, summer, fall, outdoors, travel
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