Week-End Trends: Lovin’ mama more

Email activity and promotional trends during the past week:

The RetailEmail Index rose 5% to 161 during the week ending April 27, but is down 6% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 88% of the retailers in the RetailEmail Index send out at least one email, up from 85% the week prior, but down from 91% during the 4-weeks-ago period.



Mother’s Day: The retailers in the RetailEmail Index sent 26 emails referencing Mother’s Day last week, up from 9 the previous week.

Earth Day: There were 2 references to Earth Day last week, down from 4 the week before.

Father’s Day: There were no references to Father’s Day last week, down from 1 the week before.

Other things referenced by retailers: outdoors, travel, Spider-Man 3, spring, summer