Week-End Trends: Let down after Presidents’ Day

Email activity and promotional trends during the past week:

The RetailEmail Index fell 4% to 195 during the week ending Feb. 22, and is up 1% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent just under 2 promotional emails last week.



RetailEmail Participation Rates: Last week, 89% of the retailers in the RetailEmail Index send out at least one promotional email, up from 87% the week prior, but down from 90% during the 4-weeks-ago period.



RetailEmail Seasonality Meter: Presidents’ Day promotions dominated the beginning of the week, but volume subsided later in the week. Expect St. Patrick’s Day and Easter references to ramp up next week.



Other things referenced by retailers: spring, swimwear, tax season
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