Week-End Trends: Gone in a flash

Email activity and promotional trends during the past week:

The RetailEmail Index fell 15% to 142 during the week ending July 6, and is down 12% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 75% of the retailers in the RetailEmail Index send out at least one email, down from 84% the week prior, and down from 85% during the 4-weeks-ago period.



4th of July: The retailers in the RetailEmail Index sent 27 emails referencing the 4th of July last week, up from 16 the week before.

Back to school: There were 4 references to back to school last week, up from 2 the week before.

Other things referenced by retailers: Harry Potter, Transformers, fall, summer, vacation, outdoors