Week-End Trends: Fabulous Fashion Week references

Email activity and promotional trends during the past week:

The RetailEmail Index rose 5% to 189 during the week ending Sept. 14, and is up 6% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 88% of the retailers in the RetailEmail Index send out at least one email, the same as the week prior, but down from 90% during the 4-weeks-ago period.



Back to School: The retailers in the RetailEmail Index sent 6 emails referencing back to school last week, down from 7 the week before.

Labor Day (Sept. 3): There were no references to Labor Day last week, down from 26 the week prior.

Halloween (Oct. 31): There were 3 emails referencing Halloween last week, down from 11 the week before.

Christmas (Dec. 25): There was 1 email referencing Christmas last week, down from 2 the week prior.

Other things referenced by retailers: Fashion Week (I’ll start tracking this more precisely next time around), fall, football, iPods, pants, cashmere
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