Week-End Trends: Columbus Day sails in for the week

Email activity and promotional trends during the past week:

The RetailEmail Index up 3% to 197 during the week ending Oct. 5, and is up 9% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 89% of the retailers in the RetailEmail Index send out at least one email, on par with the week prior, but up from 88% during the 4-weeks-ago period.



Halloween (Oct. 31): The retailers in the RetailEmail Index sent 27 emails referencing Halloween last week, up from 13 the week before.

Columbus Day (Oct. 8): There were 16 references to Columbus Day last week, up from none the week prior.

Breast Cancer Awareness Month (October): There were 12 emails referencing Breast Cancer Awareness Month, up from 6 the week before.

Christmas (Dec. 25): There were 11 emails referencing Christmas last week, down from 12 the week prior.

Thanksgiving (Nov. 22): There were 3 references to Thanksgiving last week, up from none the week before.

Other things referenced by retailers: fall, winter, coats/jackets
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