Week-End Trends: Back to school nearing peak

Email activity and promotional trends during the past week:

The Retail Email Index down 4% to 197 during the week ending July 25, and is down 2% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just shy of 2 promotional emails each on average last week.



The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.



The Retail Email Seasonality Meter: Back to school continued to build last week and should peak over the next two weeks.



Other things referenced by retailers: fall, swimwear, outdoors
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