Week-End Trends: Back-to-school begins winding down

Email activity and promotional trends during the past week:

The RetailEmail Index fell 2% to 174 during the week ending Aug. 17, and is up 13% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 87% of the retailers in the RetailEmail Index send out at least one email, the same as the week prior, and up from 86% during the 4-weeks-ago period.



Back to School: The retailers in the RetailEmail Index sent 28 emails referencing back to school last week, down from 36 the week before.

Labor Day (Sept. 3): Last week there were 3 emails referencing Labor Day, up from 2 week before.

Christmas (Dec. 25): There was 1 email referencing Christmas last week, up from zero the week prior.

Other things referenced by retailers: football, fall, swim
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