Stat Source: Opt-in methods, content 'red flags,' etc.

Retail email marketing statistics and benchmarks from the past month:

Stat: About 30% of email marketers use a confirmed opt-in method, where a confirmation email including an activation web link (or requiring a reply email) is sent to verify the subscriber. Source: eROI, The Cradle and the Grave
>>That compares to 3% of major retailers, according to the 2007 Retail Email Subscription Benchmark Study.

Stat: The top three most frequent “red flags” raised by content score applications using the Spam Assassin Rule Set are: (1) emails containing images with little to no text, (2) a “from” name that isn’t real and (3) messages that are 60% or more HTML. Source: Lyris HQ ISP Deliverability Report Card for Q4 2007

Stat: Email to house files is the top online marketing tactic as 92% of online retailers said they use it. Source: Shop.org, The State of Retailing 2008 Marketing Report

Stat: The percent of retailers promoting Earth Day in their emails quadrupled this year, increasing to 16% from only 4% in 2007. Source: RetailEmail.Blogspot, Alert: Earth Day retail emails triple this year

Stat: Consumers plan to spend about 40% of their tax rebate checks, sending $42 billion back into the economy, but because of the increasing prices of gas and groceries, consumers plan to spend more of their rebate checks on necessities like gas and food rather than on discretionary items like electronics and apparel. Source: National Retail Federation, NRF 2008 Tax Rebates Consumer Intentions and Actions Survey
>>More than 10% of major online retailers tracked by RetailEmail.Blogspot have sent emails referencing the tax rebates since late April. (Explore Tax Season tag.)

For more stats, read past Stat Source posts or visit eec silver sponsor EmailStatCenter.com. Also check out results from the eec’s latest Two-Click Survey.
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