Reportlet: The Use of Video in Retail Emails

Video is increasingly finding its way into the email campaigns of the largest online retailers. In fact, at least 18% of major online retailers tracked via RetailEmail.Blogspot have incorporated video into at least one email over the past six months or so. And I suspect that number will grow rapidly, and that frequency of use will increase as well. This 15-page reportlet—which includes many creative examples—takes an extensive look at how major online retailers including Banana Republic, Barnes & Noble, Bluefly, Gap, Neiman Marcus, Old Navy, Polo, REI and many others use video links in their emails, discussing both their content strategies as well as the manner in which video links are integrated into their campaigns.

Available via the EEC’s Whitepaper Room, this reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “The Use of Video in Retail Emails” from the Whitepaper Room and click here to learn more about becoming a member of the Email Experience Council.