Reportlet: Mining Subscriber Lists for Future Workers

If you see your email subscribers as only buyers, then you’re thinking too narrowly. Your subscribers can also be your future workers, as many retailers have clearly discovered. This six-page reportlet discusses the roles in which major online retailers—including AbeBooks, Abercrombie & Fitch, Gap, REI, Snap-on, Staples and TigerDirect—have tried to cast their subscribers, and includes numerous examples of creatives.

Available via the EEC’s Whitepaper Room, this Reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Mining Subscriber Lists for Future Workers” from the Whitepaper Room and click here to learn more about becoming a member of the Email Experience Council.