Reportlet: Branded Subject Lines Underused by Retailers

Retailers have invested huge sums into making their brand names powerful, yet a majority of the largest retailers never or rarely ever use their brand names in the subject lines of their emails. This four-page reportlet discusses the current state of branded subject lines among major online retailers, cites evidence supporting the tactic, and provides extensive examples of branding in retailers’ subject lines.

Available via the EEC’s Whitepaper Room, this reportlet is free for EEC members and available for a nominal charge to non-members. Click here to get “Branded Subject Lines Underused by Retailers” from the Whitepaper Room, and click here to learn more about becoming a member of the Email Experience Council.