Ping Time: Understanding the ‘ah-ness’ of email

Our latest spin around the mediasphere turned up the following nuggets:

>>Lisa Harmon debuts her MAKE IT POP! series on email design on the Email Experience Blog. In her first post, Lisa, who works with Williams-Sonoma and other retailers, explains the “ah-ness” of email design and shares a couple of examples of Kate Spade’s emails. >>Follow the ping

>>WhatCounts gives us a whitepaper on preparing for the holiday season. I got a sneak peek at this report last Friday and it’s definitely worth a read. >>Follow the ping

>>SubscriberMail gives us some Halloween-themed advice on how bring “dead” subscribers back to life. >>Follow the will-o-wisp

>>Mathew Patterson at Campaign Monitor gives us some advice for using competitions for acquisition and avoiding spam complaints afterward. His final tip is priceless: “Make the competition list double opt-in, so people have a second chance to understand what they are doing, and take a positive action to give permission.” >>Follow the ping

>>Internet Retailer reports on how Overstock.com brought their delivery rate to Yahoo users from 92% back up to nearly 100%. >>Follow the ping
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