Ping Time: Turning RSS into emails

Our latest spin around the mediasphere turned up the following nuggets:

>>Mark Brownlow at Email Marketing Reports talks about turning RSS into emails. >>Follow the ping

>>MailChimp reports that HTML email looks great on the iPhone. >>Follow the ping

>>Jeanne Jennings writes a ClickZ article about improving email performance with testing: different testing approaches, what to test and key metrics for various elements. >>Follow the ping

>>Justin Premick at AWeber talks about the temptation of trying to get unconfirmed subscribers to confirm. >>Follow the ping

>>Denise Cox talks about how to build recognition so that folks that sign up for your emails don’t email you later saying, “I don’t recall signing up to receive this.” >>Follow the ping