Our latest spin around the mediasphere turned up the following nuggets:
>>Ben Chestnut of MailChimp shares a cautionary tale about the value of getting double opt-in permission. >>
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>>Lisa Harmon discusses Netflix’s email arsenal in her latest Make it Pop! post over at the Email Experience Blog. >>
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>>Linda Bustos at GetElastic shares a BUNCH of leap year-themed promotions from retailers. >>
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>>Mark Brownlow talks about all the ways you can grow your list and reduce opt-outs. >>
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>>GrokDotCom talks about the importance of product reviews—which should get email marketers thinking about how they can use product reviews in their emails and solicit them from their subscribers. >>
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