Ping Time: Registration welcome email study

Our latest spin around the mediasphere turned up the following nuggets:

>>Linda Bustos at GetElastic builds on my welcome email study by registering at more than 100 retailers’ site and seeing how many and what kinds of registration welcome emails she received. The data reveals that retailers do a lot better job with their newsletter welcome emails. Don’t miss this great post. >>Follow the ping

>>The Email Wars shares a “product birthday” email from Dell. Intrigued as to what that is? Then… >>Follow the ping

>>The Email Experience Council posted the questions and answers from its Wall of Questions at the DMA07 conference. More than a dozen email experts stepped up to the plate to answer questions from the EEC subscribers and members. >>Follow the ping

>>MarketingSherpa gives us a early look at a MailerMailer report that includes average open and clickthrough rates across industries, subject line stats and other statistics. >>Follow the ping (until Oct. 23—after that, follow the ping here)

>>Internet Retailer discusses the success that Bluefly has had with their current Ultimate Fashion Faceoff trivia contest. More than 50% of contestants have signed up to receive daily reminders via email. >>Follow the ping

>>Stefan Pollard shares 10 tips on how to engage newsletter readers—and 4 caveats. >>Follow the ping

>>Direct Magazine reports on a study by the Direct Marketing Association that found that email produced the highest response rate for those companies whose primary objective was to generate leads. >>Follow the ping
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