Ping Time: Nike embraces email marketing

Our latest spin around the mediasphere turned up the following nuggets:

>>EROI’s The Email Wars says that Nike has finally embraced email marketing, and offers up some samples of their emails. >>Follow the ping

>>Internet Retailer discusses the Lyris EmailAdvisor ISP Deliverability Report Card for Q1 2007, which found that adherence to email best practices has a stronger impact on deliverability than the use of images and an email’s “from” identifier. >>Follow the ping

>>Justin Premick has a good trick to help you determine how many people are reading the text version of your emails. >>Follow the ping

>>Bill Nussey at Silverpop talks about the results of the latest Pew Internet & American Life Project survey, which indicated that people are becoming less concerned with spam. >>Follow the ping

>>Stafan Pollard of EmailLabs distills the advice from the Messaging Anti-Abuse Working Group’s new set of best communication practices. >>Follow the ping