Ping Time: Email’s place in multichannel campaigns

Our latest spin around the mediasphere turned up the following nuggets:

>>Maureen over at Email Days discusses a new DMA study about multichannel campaigns and email’s place in those campaigns. >>Follow the ping

>>MarketingSherpa talks about a new study from Pivotal Veracity about the dangers of copying and pasting subject lines from Word into your email campaign. >>Follow the ping

>>MailChimp talks about Jeffrey Zeldman’s rant about HTML emails. >>Follow the ping

>>Stefan Pollard of EmailLabs talks about finding the right frequency for your email program. >>Follow the ping

>>Al Iverson at ExactTarget presents a particularly nasty example of spear phishing and discusses the need for greater adoption of email authentication. >>Follow the ping

>>BtoBOnline says email marketers’ salaries are up, according to JupiterResearch. >>Follow the ping