Ping Time: Desperation marketing, email differentiation, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Stefan Pollard of Responsys tells us not to succumb to “Desperation Marketing” by casting aside email best practices in an attempt to squeeze more out of the fourth quarter, and he share some examples of this new kind of DM. >>Follow the ping

>>Loren McDonald of Silverpop has some great advice on differentiating your emails from your competitors by paying attention to the three P’s. >>Follow the ppping

>>Ben Chestnut of MailChimp shows us why it’s important to trim inactives by sharing real stats on what one client’s inactives were doing to their list performance and deliverability. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports tackles the pros and cons of subject line personalization. >>Follow the ping

>>Anna Yeaman of Style Campaign shows what including video content did to the clickthrough rates of the emails of Dressed Up! >>Follow the ping

>>Melinda Baxter of ExactTarget answers the question: Are there email design considerations I should make in the midst of a tough economy? >>Follow the ping
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