You are leaving money on the table every time someone goes to your website!
How? Because you are not capturing their contact info while they are "hot" and interested in your offer.
Most business websites are not made for marketing. The promote the corporate building, the officers, the manufacturing facility and maybe even have an order page with products and a help section to find out where to get info about products.
But there is a very high probability that your prospect will leave the site without buying. Dozens of things can happen when you send someone to your website.
- They can't find what they want.
- They can't find out how to order.
- You don't offer a payment method that they can use.
- They can't find out how to get more info on a product.
- They don't see the product benefit they were looking for.
- They didn't like the president's tie.
- Their little kid started screaming.
- They lost their internet connection.
- Their computer crashed when they hit "order."
or any of dozens more reasons.
Do you want to lose that prospect?
HECK NO!
What to do?
Capture the prospects info (firstname, email and maybe phone #) BEFORE you let them do anything else. Here are some examples:
CoffeeHouseLetter Reveals Marketing Industry Secrets
See how your business plan stacks up against ours.
Is your business a Level I, II, III or 12 in difficulty?
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Here is the LAST SITE you need to promote to Explode YOUR business.
See how it is done?
Those sites capture your info, store it in a database and add it to an autoresponder about the reason they wanted information from you.
You can send them info now at any point on related subjects!
Does this work? See my "Followup or Die" article to find out why this critical success factor MUST be implemented in your marketing campaigns lest you lose sales left and right.
Fred Raley
Fred@ABC-Success.Biz
Woodbridge, VA
(703) 730 1079
05-19-2007, 05:44 AM
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