EEC Nonprofit Project Recap: The Women's Bean Project

For the past 12 months the Email Experience Council’s Nonprofit Project team has been working with the Women’s Bean Project (WBP), a nonprofit that helps women break the cycle of poverty and unemployment by teaching workplace competencies for entry-level jobs through employment and by teaching job readiness skills in their gourmet food production business. During that time, I’ve been fortunate to have worked with the other Project team members to build the WBP an email program from scratch—from creating email templates and formulating permission practices to recommending an email cadence and developing a year’s worth of email topics. Instead of sending emails to their customers, donors and volunteers via Outlook, the Denver-based organization now uses a license generously donated by ExactTarget and has full visibility into subscriber engagement. Thanks to the tireless leadership of Stephanie Miller of Return Path and the hundreds of man-hours that our talented team poured into the project, we’ve put the power of email to a noble use. Congratulations to all involved.

To learn more about our work with the Women’s Bean Project, read How Email Impacts Society and check out the project details on our Nonprofit Project page.

As one of the team members, I would encourage you to get involved with our next Nonprofit Project, which we’ll be announcing in the weeks ahead. It’s a great opportunity to network with other email marketing professionals, put your talents to good use and learn some new skills. If you’re already an eec member, contact Ali to join the Nonprofit Project team.
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