AM Inbox: Wal-Mart touts nationwide site-to-store service

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Wal-Mart, 7/12 — Free Shipping to Your Store
Wal-Mart announces to its subscribers that its Site-to-Store program is now nationwide. Internet Retailer had an article earlier this week on how the program has been highly successful at encouraging customers to make their first online purchases from Walmart.com. So the program may be very useful in promoting multichannel shopping and the increase in spending per customer that comes with that. Wal-Mart may use email to build more awareness of the program in the weeks ahead, and then expect to see the program touted again in the days leading up to Christmas.



DisneyShopping, 7/13 — Up to 75% Off Swim Shop + PJ Pals Only $4.99
Retailers are suffering through their annual summer holiday withdrawal. Now that the 4th of July is gone, the next big holiday is Labor Day, a full seven weeks away. Retailers clearly wish that it was some month other than July—like December or even October. This week I’ve seen Christmas in July emails from Jo-Ann and KB Toys, and this DisneyShopping email uses Friday the 13th as an occasion to have a kind of Halloween in July.



Drs. Foster & Smith, 7/12 — Coming Soon to a Target Store Near You
The pet goods retailer alerts subscribers to its deal with Target, which starting July 15 will start carrying its products.



SUBJECTIVITY SCANNER:
Bluefly, 7/13 — Get up to $50 off - Friday the 13th is Your Lucky Day!
Home Depot, 7/12 — What's Cooking - Kitchen Tips, Trends & Offers
Harry & David, 7/12 — FREE Samples and $10 Savings – this weekend, only in Stores!
Sports Authority, 7/12 — New David Beckham L.A. Galaxy Jerseys and Tees
Spiegel, 7/12 — Linen: The Ultimate Summer Fabric + Pay Nothing Until October!
Bluefly, 7/12 — This Just In: Dresses Featuring Nicole Milller, Vera Wang, Design History...
Abercrombie & Fitch, 7/12 — Classic Shorts With Hot New Features.
Nordstrom, 7/12 — Be the Best-Dressed Party Guest Exclusive Dior Online Offer (Details Inside)
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