AM Inbox: Tax rebate check messaging

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Dell, 5/13 — Save $540 on a Dell XPS laptop - Put Your Tax Rebate Check to Work!
Dell adds their name to the list of retailers using tax rebate messaging in their emails. Dell presents product assortments according to the size of the person’s rebate check, which is a very functional way of doing it. I haven’t seen anyone else do it that way. Yesterday, Office Depot promoted their Economic Stimulus Savings Center and Musician’s Friend said “Use your payback from Uncle Sam to jam with hundreds of rebates.” On Monday, Sears included a banner in their email promoting a program that allows you to trade in your stimulus check for a gift card worth 110% of the value. Chadwick’s, Circuit City, CompUSA, KB Toys, Montgomery Ward, Overstock and TigerDirect have also made plays for subscribers’ rebate checks. (For more examples of tax rebate messaging, explore the Tax Season tag.)



eBags, 5/13 — Insiders: Up to 65% off + Hot picks for summer
EBags has added a preheader message to their preheader text, which already included a “click to view” link. I’m not sure why they didn’t capitalize “gear.” Perhaps some words were cut off. Regardless, the adoption rate of preheader messages is now at about 20% among retailers. (Explore Preheaders tag.)



SUBJECTIVITY SCANNER:
Backcountry.com, 5/13 — Memorial Day Sale - Up to 30% Off Gear and Apparel
Hallmark, 5/13 — Get Dad Dancing to Win $1000
Newegg, 5/13 — Energy-Saving PC Upgrades, DVD Burner Free Shipping Specials!
DisneyShopping, 5/13 — Free Movie Tickets to Narnia: Prince Caspian
Finish Line, 5/13 — Take An Additional 30% Off---In Store Only!
Sports Authority, 5/13 — Play Outside - Camping Gear, Apparel and Footwear
Crate & Barrel, 5/13 — Pack a picnic to go with our Table in a Bag
Spiegel, 5/13 — What to Wear To All Your Summer Events + Select Styles on Sale!
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