AM Inbox: Soft sell

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Ralph Lauren, 11/22 — Happy Thanksgiving from RalphLauren.com
Ralph Lauren doesn’t appear to be taking part in the Black Friday frenzy, but they get their name in with this soft sell email that imparts some season’s greetings to keep their brand top of mind. Their email stands in stark contrast to pretty much every other email that was sent yesterday.



Sears, 11/22 — Incredible Online & In-store Specials + Doorbusters
Sears gives us another good example of a creative that clearly and chronologically lays out what deals are available and when. This is also the first mention of Saturday doorbusters that I’ve seen.



SUBJECTIVITY SCANNER:
Norm Thompson, 11/22 — SAVE 20% on Thanksgiving! It's a great day to shop.
Saks Fifth Avenue, 11/22 — Thanksgiving Day Sale ONLINE ONLY
Dick’s, 11/22 — 20% Off - Thanksgiving Day Savings!
JC Whitney, 11/22 — Happy Thanksgiving! Today Only - 15% Off Everything.
Wal-Mart, 11/22 — Thanksgiving Specials + Secret Items Revealed
Home Depot, 11/22 — Start Shopping Now for After Thanksgiving Deals!
RitzCamera, 11/22 — Thanksgiving Sale And How To Photograph Football
Petco, 11/22 — PETCO Happy Thanksgiving!
Macy’s, 11/22 — Beat the crowd! Save 10-50% today at the Thanksgiving Sale!
Spiegel, 11/22 — Happy Thanksgiving! Take 20% Our Entire Site!
Circuit City, 11/22 — Black Friday starts today--coupon inside!
RadioShack, 11/22 — 6-hour RadioShack pre-holiday sale, this Friday!
Old Navy, 11/22 — After-Thanksgiving Sale & Friday-Only Doorbuster Deals
Walgreens, 11/22 — Get 25 Free Prints + Preview Friday's 7 Hour Sale
Neiman Marcus, 11/22 — FREE GIFT WRAP on any gift through Sunday + FREE SHIPPING AT ANY PRICE
B&H Photo Video, 11/22 — Holiday Buying Guides
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