AM Inbox: Show me the product

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

J. Crew, 7/18 — Last chance for free shipping...
Do I like getting free shipping and discounts? You bet. But I also like being alerted about new products because it saves me the time of visiting retailers’ websites and stores and browsing for new stuff. Retailers like Banana Republic and Polo do a great job of this—J. Crew is one of the ones that does not. This email is fairly indicative of the ones they send out: a nice-looking mostly text email that promotes free shipping or a sale. While they do highlight particular clothing items from time to time, but it’s not nearly often enough. As a regular J. Crew customer, it’s disappointing. Eddie Bauer, Abercrombie & Fitch, Polo and Banana Republic are among the apparel retailers with a much stronger product and lifestyle focus in their emails. Focusing on those elements promotes interest in the brand without cheapening it too much by being too discount-oriented.



Bluefly, 7/18 — Moving Day was a Success - Check out our New Arrivals!
In a follow up to its July 17 email about its Moving Day sale (see July 18 AM Inbox), Bluefly now says that they have completed the warehouse move and have new arrivals.



SUBJECTIVITY SCANNER:
AllPosters, 7/18 — 25% OFF Everything - Be Cool for Back-to-School
Lillian Vernon, 7/18 — Shop Sparkly Bling & Girly Things on Clearance
Bluefly, 7/18 — Luxurious Cashmere Perfect to Wear Now & Into the Fall...
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