RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
DisneyShopping, 10/12 — Email Exclusive: Take 20% Off Sitewide & Share with a Friend
One of the questions that the Email Experience Council received for its Wall of Questions for DMA07 was whether you should budget for viral list growth. In a day or two you’ll be able to see all the answers to that question and all the other questions we received on the
EEC’s blog, but after seeing this email I couldn’t help but leak part of my answer to that question. Simply putting a send-to-a-friend link in your emails will get you a little pass-along—perhaps 1% to 2%—but if you really want to stoke viral growth you have to prompt readers to forward the email in the body of some of your emails. Although this DisneyShopping email doesn’t use send-to-a-friend functionality, which means that they won’t be able to track how many times the email is forwarded, they do make it very clear in the body of the email that they want readers to pass this email along. This kind of prompting should boost your pass-along rate significantly. And just like SmartBargains did in an Oct. 5 email (see
Oct. 8 AM Inbox), DisneyShopping included an additional send-to-a-friend prompt in the subject line. Again, stay tuned for the full answer to this question and others on the
EEC’s blog.
Circuit City, 10/14 — Blowout sale—plus another chance to win instantly
Circuit City has redesigned the header of their emails, opting for a slimmer design. This is surely in response to the increasing use of preview panes. Wasting too much space on your logo and navigation bar can push a lot of your content below the preview pane fold and reduce engagement.
Here’s the new, more compact header…
…and here’s the old header:
Blue Nile, 10/15 — Free Overnight Shipping on Every Purchase from Blue Nile
Ka-boom! Blue Nile has unleashed free overnight shipping for the holidays. Other retailers will probably not follow suit until early to mid December.
Gap, 10/16 — Cozy Up To Our Latest Styles
Gap is the latest retailer to tap their subscriber base for talent—in this case models. (Explore tag:
Recruiting.)
SUBJECTIVITY SCANNER:
Buy.com, 10/15 — Alert: Pre-holiday Pre-order Price on Zune
TigerDirect, 10/12 — Pre-Holiday Closeout
Musician’s Friend, 10/12 — Extra Savings! Pre-Holiday Clearance Sale - One Week Only
Spiegel, 10/15 — First Look at Holiday 2007 + Pay Nothing Until February!
Fingerhut, 10/16 — Shop the most recent items from the Holiday Big Book at Fingerhut.com!
Orvis, 10/15 — See 150 brand-new gifts from our latest catalogs.
Road Runner Sports, 10/12 — Your Holiday BONUS Came Early! Click Here.
eBags, 10/14 — Get $25 off - Making holiday gifts easier to give.
Brookstone, 10/15 — Buy flame-free candles and enjoy a festive holiday glow
Nordstrom, 10/16 — Get Festive: Party-Perfect Looks for Women & Men
Drs. Foster & Smith, 10/16 — Halloween Blowout Sale
PetSmart, 10/15 — Treat your dog to Halloween Tees & a Top Dog(SM) Salon Special
Petco, 10/14 — PETCO 10% Off All Halloween Products - 1 Week Only!
Oriental Trading, 10/16 — Get free shipping before Halloween creeps any closer...
Hallmark, 10/16 — SAVE 20% on Thrilling Halloween Gifts
DisneyShopping, 10/15 — Take an Extra 20% Off Halloween Boootique!
Hallmark, 10/12 — Be the first to see Hallmark (PRODUCT) RED
MLB, 10/14 — Check out the Ballparks of the Future presented by Cisco
Sephora, 10/14 — Go glam with a FREE cocktail ring
Brookstone, 10/12 — NEW at Brookstone: Rip your LPs and cassettes to MP3s!
Lands’ End, 10/12 — Lands' End: Cold snap coming! Get Free Shipping on Outerwear & more
J. Crew, 10/12 — jack frost's on his way...
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10-17-2007, 05:31 PM
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