AM Inbox: Sam's Club announces 'pick up in store' program

>>Two-Click Survey: What is the primary metric by which you measure the success of your subject line A/B tests? See the results.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sam’s Club, 7/14 — Upgrade your lifestyle today
Sam’s Club soft launches a “pick up in store” program that they’re calling Click ‘n’ Pull. With this email, they’ve added a new “Click ‘n’ Pull” tab to their navigation bar and called it out with a box in the left-hand rail below the fold in the email. Sam’s Club joins Cabela’s, Circuit City, Coach, Linens ’n Things, Sears and Wal-Mart in promoting their “ship to store” and “buy online, pick up in store” programs via email.


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Art.com, 7/14 — 20% off + 3 Ways to Reinvent a Room
With this email, Art.com has started adding a personalized greeting to their preheader text, adding it right before the preheader message that summarizes the content of the email. That placement allows the subscriber’s name to appear in the snippet text for the message when viewed in Outlook or Gmail. Right now, the only other major retailer that includes a personalized greeting in their preheader text is Drs. Foster & Smith. For more on preheaders, check out the Retail Email Rendering Benchmark Study.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sears, 7/14 — Huge TV Deals & Back To School Savings To Match
Kmart, 7/14 — Back To School Savings Have Begun. Shop Kmart Now.
Neiman Marcus, 7/14 — Latest trends in shoes & handbags + FREE SHIPPING
Coldwater Creek, 7/14 — Save up to 50%...Shop your size now!
Victoria’s Secret, 7/14 — One More Reason To Love Summer: 300+ Swim Styles.
Road Runner Sports, 7/14 — Last Chance to Save on 1,737 Top Items!
Chadwick’s, 7/14 — Ten of your favorite things! 50% off...
NFLshop, 7/14 — FREE 2008 NFL Fantasy Football Preview Magazine w/ $75 Order
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