AM Inbox: The right context gives your emails killer curves

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Lands’ End, 5/17 — Quick! Get your most flattering swimsuit for Memorial Day!
Lands’ End provides some great context for its products in this email, and really connects with customers’ image concerns when buying a swimsuit. So instead of focusing on brands or colors, they focus on swimsuits that emphasis or de-emphasize certain portions of a woman’s body. Also, Lands’ End smartly mentions Memorial Day in the subject line to great some urgency for this message.



AbeBooks, 5/17 — The Avid Reader: Prized Dickens, Coveted Tolkien & Our Newest Room
AbeBooks has launched its first Science Fiction & Fantasy Newsletter, which is its latest quarterly special interest email newsletter. The newsletter has an article, a biography, a poll, an author interview, a couple of editor’s picks and reminds people to visit AbeBooks’ blog and forums. There’s a little something for every sci-fi fan.



Sony, 5/17 — Sony's My101: Your personal online tutor.
Sony realizes the importance of consumer education when it comes to computers and electronics. Customers will buy more and be more satisfied when they know how to use the products they buy. This email reminds me a Jan. 5 email Sony sent to subscribers as a post-Christmas follow-up, reminding readers about their tutorials and support and service, telling them that Sony wants them to get the most out of their products (see Jan. 8 AM Inbox).



SUBJECTIVITY SCANNER:
Sports Authority, 5/17 — Get a Personalized Jersey for Dad
Reebok, 5/17 — Announcing Reebok Pink Ribbon Products [promoting 2007 Avon Walk for Breast Cancer]
Barnes & Noble, 5/17 — Online Exclusive -- Free Book Light Offer
KB Toys, 5/17 — Shrek's Back and Up to 60% Off Barbie
JCPenney, 5/17 — Biggest Sale of the Season: Save 40-60%
Alloy, 5/17 — Get FREE shipping, no minimum order - ends Monday 5/21!
Bluefly, 5/17 — Are you beach ready? Our best swimwear ever!
Abercrombie & Fitch, 5/17 — This Summer’s ***iest Polos Are True Classics
Nordstrom, 5/17 — Standout Swimwear from Ralph Lauren, Juicy Couture & More New Summer Dresses
Sportsman’s Guide, 5/17 — Spruce up and Save... Lawn and Garden Deals at The Guide
Neiman Marcus, 5/17 — Cool off with blue & green jewelry for summer