AM Inbox: Quick additions in the preheader space

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Art.com, 7/22 — Choose your reward + Trend Alert!
In this email, Art.com uses their preheader text to slip in an announcement about their home decor expert being on The Today Show on Monday. This is a quick alternative to creating a banner to promote the appearance and a novel way of using the preheader space.



Bass Pro Shops, 7/22 — Big Savings with Fishing Clearance at Basspro.com
Bass Pro Shops announces the launch of an online forum, Outdoor Answers, where you can ask and answer questions about fishing, hunting, camping and other areas that Bass Pro serves. I clicked through on a couple of topics and there weren’t any questions or answers yet. Bass Pro probably should have spent a little time seeding the discussion boards with some material to get things rolling.



Orvis, 7/22 — 3 great reasons to use your Orvis Rewards Visa today.
This is one of the best credit card pitching emails that I’ve seen. It very succinctly lays out the reasons to use your card, tells you how to get one, and the icing is that they include four products that you can use your points on. That last element is what I haven’t seen in past credit card pitches.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg, 7/22 — Go Back to School in High Tech Style with Newegg.com!
Walgreens, 7/22 — Back to School: Save 20% Online + Great In-Store Offers
OfficeMax, 7/22 — Pack Up a Penny Deal for Going Back to School
Finish Line, 7/22 — Free Shipping For Your School Shopping!
KB Toys, 7/22 — It's Almost Time -- Shop Back to School
Toys “R” Us, 7/22 — Star Wars: The Clone Wars Midnight Event!
Gap, 7/22 — Introducing the Perfect Trouser
Linens ’n Things, 7/22 — New Home Energy Savers + 20% Off
Crate & Barrel, 7/22 — Best Buys at the farmers market
B&H Photo Video, 7/22 — B&H Pro Audio Insight: A guide to head-worn mics
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