AM Inbox: Promoting TV programming via email

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bluefly, 7/15 — Extra 10% Off Everything - Today Only
TV-commerce players like HSN, ShopNBC, ShopPBS and QVC routinely promote their TV schedule in their emails. But other retailers can also get in on the TV action. For instance, in this email Bluefly continues their sponsorship with Bravo’s Project Runway and promotes the season debut, in addition to using host Tim Gunn’s visage to promote a 10% “auf” deal. Cute.



MLB, 7/15 — Watch the All-Star Game tonight on Fox
MLB also uses their email program to promote TV programming and in this case uses a subject line dedicated to that TV call-to-action.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 7/15 — Top 10 Back to School Deals
Dell, 7/15 — Stay Connected on Campus - Up to $400 Off Select Systems
Bed Bath & Beyond, 7/15 — Enter for a chance to Win! Shop Smart For College.
Drs. Foster & Smith, 7/15 — How to Remove a Tick
Crutchfield, 7/15 — Save now on Sony BRAVIA HDTVs; Video - Wall-mounting your TV
Neiman Marcus, 7/15 — 2 parts chic, 1 part sweet=NANETTE LEPORE + Free Shipping
Banana Republic, 7/15 — WorkStyleFile: elegant and versatile new looks just in
Victoria’s Secret, 7/15 — New Fall Looks You Can Wear Right Now.
Nascar, 7/15 — Customize Your Own Driver Apparel!
Alibris, 7/15 — NOTICE: Only 6 days left to use your coupon, Book lover
Spiegel, 7/15 — SALE: Irresistible Swim Savings up to 75% OFF!
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