AM Inbox: Promoting additional email subscriptions

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Walgreens, 7/28 — Photo News: Magazine Covers, PayPal + Lighting Tips
At the bottom of this quarterly newsletter that Walgreens does on photography they remind subscribers of two other email newsletters that they offer. Very few retailers do this and it’s a missed opportunity. The other great thing that Walgreens does is that they link to the web-hosted versions of the Monthly Health Newsletter and Quarterly Diabetes Newsletter so people can see a sample. But on the downside, the subscription module is at the very bottom of those hosted versions rather than at the top where they would be a stronger call-to-action for folks that are checking out the newsletter. Some people may also not scroll all the way to the bottom and therefore not see it and be confused as to how to subscribe. One nitpick: The name of the first newsletter is the Wellness Newsletter, not the Health Newsletter.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Orvis, 7/28 — See it here first: 40+ new home & gift items for fall.
Kmart, 7/28 — Go Back to School with up to 25% Savings
Dell, 7/28 — Save Big this School Year on Dell's Inspiron 1525
Urban Outfitters, 7/28 — Class Act
Frederick’s of Hollywood, 7/28 — Vamp it up with the lowest prices of the year.
Neiman Marcus, 7/28 — MANOLO BLAHNIK Fall boots
Saks Fifth Avenue, 7/28 — Fall's New Jackets
Chadwick’s, 7/28 — Experience the Collection. New Styles & a Free Gift for You.
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