AM Inbox: Preheader text advertisements

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

CompUSA, 5/16 — HP Core Duo Laptop $499 - Thin, Light & Powerful
I’ve been talking a lot of about preheader text lately, particularly preheader messages, which summarize the main call-to-action of the email. Well, CompUSA shows us a new way to use valuable preheader space—the preheader ad. In this case, CompUSA promotes Microsoft Windows Vista.



SUBJECTIVITY SCANNER:
Banana Republic, 5/16 — Memorial Day Savings: Get 30% off select styles online & in-store!
Ralph Lauren, 5/17 — Pick A Gift For Dad And Save 40% During Private Sale
Neiman Marcus, 5/17 — Graduation gifts at every price
OfficeMax, 5/18 — Great Grad Gifts - Your May 18 Weekly Ad is Now Online
Dell, 5/16 — $300, $600 and $1200 Rebate Check Deals from Dell
Bed Bath & Beyond, 5/16 — Kick off Summer at Bed Bath & Beyond
Sharper Image, 5/16 — ZERO-emission vehicles for summertime fun
Bloomingdale’s, 5/16 — Pack Your Bags For Sunny Days + Enjoy Free Shipping
REI, 5/16 — Introducing REI's New Camp Furniture Collection + Great Gear Deals
Blair, 5/17 — Listen to these happy customers and save
Alloy, 5/16 — Hurry, Free Shipping (no. min) ends Monday
Coldwater Creek, 5/16 — Stop for crops! Now $10 off + Free Shipping
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