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AM Inbox: Neiman Marcus launches email reminder service


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Old 05-09-2008, 05:30 PM
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AM Inbox: Neiman Marcus launches email reminder service

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>>Free webinar on catching email address errors on May 13. Presented by eec silver sponsor FreshAddress. Learn more.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Neiman Marcus, 5/8 — NEW ARRIVALS: First Call SALE + FREE SHIPPING
Neiman Marcus has soft launched an email reminder service, joining other retailers 1-800-Flowers, Barnes & Noble, Hallmark, Lillian Vernon, Overstock, Omaha Steaks, ProFlowers, RedEnvelope, Sharper Image and Sportsman’s Guide. Their choice of “events” is limited to birthdays and anniversaries, but perhaps they’ll build that out over time.



KB Toys, 5/8 — Save Gas by Shopping Online + FREE Shipping
KB Toys tries to tap into the growing concerns about gas prices, encouraging subscribers to save gas by ordering online. Unfortunately they left the dollar sign off the “68+” in the free shipping offer so that part of the message is potentially a bit confusing.



Wal-Mart, 5/8 — Get Set Up for Movie Nights at Home and Save
Wal-Mart is also messaging to key into consumers’ concerns about their wallets. Thankfully movie price inflation isn’t anywhere near as strong as gas inflation, wheat inflation, copper inflation, egg inflation, milk inflation…well, just about anything else. As the economy worsens going into the summer, I wonder if we’ll see more messages like these from KB Toys and Wal-Mart.



SUBJECTIVITY SCANNER:
Ross-Simons, 5/8 — Mother's Day Shipping ends TODAY! Shop Now and Save up to 20%
Tiffany, 5/8 — Mother's Day Gift Ideas & Special Shipping Offer
Circuit City, 5/8 — Bonus coupon for Mom + get your Wii today!
FTD, 5/8 — From $39.99 -- Bouquets Delivered Same Day to Mom
Abercrombie, 5/8 — Heat Up The Summer In Our Classic Shirts.
Eddie Bauer, 5/8 — UPF High Performance Fabrics - stay safe this summer.
Saks Fifth Avenue, 5/8 — What every great getaway needs
Orvis, 5/8 — Stay wrinkle-free all day in our best-selling Traveler's Hopsack Blazer
Chadwick’s, 5/8 — New Swim online only, plus a double offer!
Ralph Lauren, 5/8 — Our New Chic City Tees Have Arrived
CompUSA, 5/8 — HUGE 22" LCD only $179 - 500GB HDD just $79 @ CompUSA.com
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