AM Inbox: Nascent video product views trend grows

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Urban Outfitters, 7/21 — Who/What/Wear
In this email Urban Outfitters announces a new denim shop with 360-degree video views. This is similar to the video catalog announcement made by Saks Fifth Avenue back in March (see March 25 AM Inbox). Video product views are definitely nascent, but it should be a wake-up call to retailers that only have one image of a product.

It’s also worth noting that in this email (as with many of their emails) Urban Outfitters does a great job of engaging subscribers with free music and blog content, in addition to product promos.



Sam’s Club, 7/21 — The hottest finds and gadgets from Sam's Club
Sam’s Club reaches out to college kids with a special Collegiate Membership just for them. I assume this is a soft launch and that we’ll see a message dedicated to the launch soon, complete with a forward-to-a-student call-to-action like the one used by AbeBooks the other day (see July 21 AM Inbox).



Wal-Mart, 7/21 — Small Spaces 101: Introduction to Savings
Toward the bottom of this back-to-school email, Wal-Mart announces the launch of Wal-Mart Classifieds to subscribers, apparently looking to take on Craigslist.



Home Depot, 7/21 — Make Your Home a Vacation Destination
Home Depot joins Toys “R” Us (see June 30 AM Inbox) and Wal-Mart in using “stay-cation” messaging, even if they’re not yet using the term, which refers to staying home for vacations to save on travel costs.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dick’s Sporting Goods, 7/21 — Back to School Savings
Kmart, 7/21 — Back to School Savings - Get 10% off $49 Clothing Purchases and More
TigerDirect, 7/21 — 50 Deals Cheaper than a Tank of Gas
Hallmark, 7/21 — Photo Cards: Buy and customize online. We'll mail.
NFLshop, 7/21 — NFLShop - Free Shipping - Get Ready For Training Camp
Bluefly, 7/21 — Up to 40% Off New Fall Outerwear
Saks Fifth Avenue, 7/21 — Fall's Must-Have Shoes & Bags
J. Crew, 7/21 — New shoe debut...
SmartBargains, 7/21 — Was $200, now $59.98. Plus 10% off your order.
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