AM Inbox: The more content the merrier

>>Subscription Study Released: This 37-page study presents a range of best practices and emerging best practices from 118 top online retailers. Read more.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Coach, 7/27 — Browse Coach's New Online Magazine & August Newness
Buy.com has Buy.tv and Polo has RLTV. And there are many retailers with blogs (explore tag: Blogs Tie-ins). Coach has decided to go a different direction and start Coach Clique, an online magazine. It feels a lot like Lucky Magazine with lots of images and bite-sized writing, so it’s a very quick read. It will be interesting to see how Coach incorporates Clique into their future email campaigns.



Home Depot, 7/26 — Hot Offers on Appliances + Free Delivery
Email can drive subscribers to stores with in-store-only coupons, but don’t forget about store events like product demonstrations, truck shows, fashion shows, clinics, new store opening events, etc. In this email, Home Depot recruits subscribers for in-store clinics on constructing the perfect closet.



SUBJECTIVITY SCANNER:
Sony, 7/26 — Step out and be seen with a new Sony VAIO.
Finish Line, 7/26 — Want shoes that look 30 years old? Nike Vintage at the Finish Line!
Urban Outfitters, 7/26 — New Place? [promoting redecorating]
Abercrombie & Fitch, 7/26 — Jeans Are Now ***ier With New Fashion Styles And Classic Vintage Washes
Spiegel, 7/26 — 5-Hour Lunchtime Sale: Work & Weekend Favorites, from $12!
Cabela’s, 7/26 — E-mail Only Early Fall Sale @ Cabelas.com
Bloomingdale’s, 7/26 — Extra 40% Off Already Reduced Spring/Summer Items
ShopNBC, 7/26 — See What a BIG FREE Shipping Clearance Looks Like
SmartBargains, 7/26 — Choose 2 deals for $99. We'll ship for free.
Macy’s, 7/26 — Free shipping - an email exclusive at our Semi-Annual Home Sale!
Linens ’n Things, 7/26 — FREE Shipping + Super Sale Starts Now
Neiman Marcus, 7/26 — HURRY: Free OVERNIGHT Shipping is almost over!
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