AM Inbox: Circuit City launches wish list sweeps

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Circuit City, 7/17 — Deals of the Day & bonus coupon for you
Toward the bottom of this email, Circuit City incentivizes wish list creation with a sweeps. I’m not sure if this is targeting the holiday season or not—seems really early for that—but this promotion is similar to Old Navy’s “Wish It, Win It” sweepstakes last holiday season (see Nov. 19 AM Inbox). I really like the concept of these kinds of sweepstakes because they encourage browsing and product attachment and in this case familiarize customers with an ecommerce tool they may not have used before. If you’re still running product giveaway sweeps, then it’s time to step it up and get more creative with your sweepstakes. For more on incentive tactic ideas, check out Incentives Aren't Just for Conversions Anymore.



Sephora, 7/17 — New! 6 life-changing beauty innovations
I doubt that many subscribers noticed, but this email actually has only 5 life-changing beauty innovations. I wouldn’t have noticed if it hadn’t been for the preheader message which got it right. It’s good to spot check your subject lines and preheader messages to make sure they’re in sync. As far as oopsies go, this is squarely in the “no apology necessary” camp. For more on apologies, check out When and How to Say You’re Sorry.



Home Depot, 7/17 — Save Big on New RIDGID Reconditioned Tools
Over the past few months I’ve noticed an uptick in emails promoting “reconditioned,” “refurbished” and “recertified” products. With consumers feeling pinched economically, they are probably more receptive to these products right now.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
KB Toys, 7/17 — Batman Toys You Must See
Bluefly, 7/17 — Fall Dress Preview
Coach, 7/17 — Little luxuries, just a click away
Sports Authority, 7/17 — Exclusive Offer: 25% Off Online or In-Store
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive http://feeds.feedburner.com/~f/retai...gspot?i=pVcPwJ</img> http://feeds.feedburner.com/~f/retai...gspot?i=3c7h8J</img> http://feeds.feedburner.com/~f/retai...gspot?i=Q49Zhj</img> http://feeds.feedburner.com/~f/retai...gspot?i=nBM3ej</img> http://feeds.feedburner.com/~f/retai...gspot?i=grty8j</img>