AM Inbox: A bone to pick with Sears

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Sears, 10/31 — Save up to 50% + Cool Deals on Outerwear, Tools & MORE
Down at the bottom of this email is the first mention of Sears’ “There’s a Craftsman in all of us” campaign. The centerpiece of this campaign is a skeleton constructed of Craftsman tools. It’s really impressive and cool-looking. So my question is: Where was this earlier in the Halloween season? Why are subscribers just now, on Halloween itself, seeing this for the first time? And as a secondary item buried at the bottom of the email, no less? It doesn’t seem like a good maximization of marketing materials.



Norm Thompson, 10/31 — More Crocs(TM)...more styles...more colors!
Norm Thompson constructs a giant 6-frame animated gif to promote the many styles of Chocs that are now available. It goes a little fast, but the messaging is clear, with jumbo-sized print for the product descriptors, clear product shots, the Choc logo and a different Christmas ornament on each frame, all on white backgrounds. The gif links to a landing page with all the Choc styles on it, so the follow-through is clear as well.



SUBJECTIVITY SCANNER:
Bluefly, 10/31 — BOO! Extra 10% Off-Today Only
J. Crew, 10/31 — Boo! Free shipping's ending...
Lands’ End, 10/31 — Boo! A $10 Gift For You.
Avon, 10/31 — Halloween Treat: FREE SHIPPING - ends at midnight
DisneyShopping, 10/31 — It's No Trick. Take 20% Off 'til Midnight
Walgreens, 10/31 — Our Treat for You: Order 25 or More Prints, Get 25 Free
Neiman Marcus, 10/31 — 30 delicious & exclusive gifts from The Christmas Book under $100
Costco, 10/31 — Surprise Her This Holiday
TigerDirect, 10/31 — Carl's Early Holiday Picks
Orvis, 10/31 — More than 100 NEW gifts for men.
Oriental Trading, 10/31 — Get free shipping on fun & easy holiday crafts for kids
Fingerhut, 10/31 — Your Holiday Home made easy with Fingerhut.com
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