AM Inbox: Art.com email redesign

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Art.com, 10/22 — Up to 50% Off SALE + Free Shipping
Art.com has done a fairly minor redesign of their emails, in tandem with a recent redesign of their website. Here is what their site looked like in July, courtesy of the Internet Archive’s WayBack Machine. The redesign appears to be completely cosmetic, which is why Art.com didn’t tell their subscribers about the site relaunch, which introduced new colors, a new navigation bar and search box, and new link styles. I’m not exactly when the redesign took place, but the changes to their website were first reflected in their emails on Oct. 11, when the new nav bar and search box were introduced. The overall style of the newsletter seems unchanged.

Here’s the new design from yesterday’s email…


…and here’s the old design in an Oct. 2 email:


SUBJECTIVITY SCANNER:
Crate & Barrel, 10/22 — What holiday tables are wearing...plus Free Shipping
Hanna Andersson, 10/22 — Santa Baby Sale Starts Today, 20% Off Baby Hannas
Brookstone, 10/22 — Shop Pre-lit Christmas Trees: they look and feel just like the real thing!
DisneyShopping, 10/22 — Take 25% Off Holiday Decor
Dell, 10/22 — Halloween Savings So Good, It's Scary
Eddie Bauer, 10/22 — Spectacular savings during our big down event. [promoting down jackets]
Bloomingdale’s, 10/22 — Save 20% + Shop For Sweaters You'll Love To Stay Warm In
Bed Bath & Beyond, 10/22 — NEW! Stackable kitchen storage from OXO!
Ann Taylor, 10/22 — New Ann Taylor Suits, and a Special Offer
Norm Thompson, 10/22 — FREE TOTE with $50 purchase. Act now - limited supply!
NFLshop, 10/22 — Save Up To 20% Off at NFLshop.com
Diamond.com, 10/22 — Love is in the air! Melt her heart away.
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