AM Inbox: 91,300% increase from Buy.com email

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Buy.com, 7/30 — Western Digital 500GB HD = $119.95
For anyone who doubts the power of email, take a look at the effect of this Buy.com email on the sales of the Logitech USB Silver QuickCam Ultra Vision, the first item featured in this email. Here is the email…



…and here is the affect on sales as of this morning. Email totally plucked this product out of obscurity and thrust it into the spotlight.



Orvis, 7/30 — New catalogs. New look. New items.
There’s been a bit of talk over the last couple of months about how best to use email with direct mail. Using email to tandem with catalogs is one opportunity, and Orvis does this very well, using email to alert subscribers that the latest catalog has been sent to them and giving them sneak peeks at upcoming catalogs—as they do in this email.



SUBJECTIVITY SCANNER:
Sam’s Club, 7/30 — Preparing for Back to College
Kmart, 7/30 — Save on jeans, fall fashions and more
Bloomingdale’s, 7/30 — Find Your Perfect Pair Of Wide Leg Jeans
Old Navy, 7/30 — 4 Days Left to Stock Up & Save, Plus Introducing New Loungewear
J. Crew, 7/30 — They're here...new arrivals
Dick’s Sporting Goods, 7/30 — Free Shipping on Select Team Gear
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