Getting Lucky

Today I'll conduct my local Toastmasters meeting for the first time. In case you don't know, Toastmasters is an organization devoted to promoting leadership and public speaking skills.

I joined for two reasons: It helps me lead the networking group I started for businesswomen in my area. It also helps keep the shyness at bay.

Toastmasters is a great place to meet supportive, ambitious people. You won't necessarily meet the man of your dreams there, but you might make a friend or a business contact or two. And who knows where that'll lead?

One successful man who raves about Toastmasters is Scott Ginsberg, who's also known as "The Nametag Guy." This dude has been wandering the planet wearing a nametag 24/7 since November 2000, and it's paid off. He's made a lot of friends (his goal is to make the planet a friendlier place). He also launched a business that landed him on 20/20 a couple of weeks ago. You can check out the video right here.

While most of his fans want to to promote their businesses, Scott's advice applies to anybody looking to get lucky. It boils down to this: Meet new people and start relationships with them. (I love this guy!)

I doubt I'll ever venture out of my house wearing a nametag, but I did email Scott for permission to print the following article from his ezine. It offers brilliant tips for getting out of a rut and changing your life:

How to become the Luckiest Person You Know
By Scott Ginsberg, The Nametag Guy

1. Exponentially increase your activity level. Since November 2nd, 2000, I’ve met over 100,000 people. I also seem to be extremely lucky. Coincidence?

LUCK OUT: figure out how many people you encounter on an average day. Then triple it.

2. Don't stay at home. The best way to be in the right place at the right time is to be in a lot of places.

LUCK OUT: next time you want to sit around and surf the net, read or write, go to Starbucks or something. Increase the probability of an encounter by positioning yourself in a high-traffic area.

3. Practice strategic serendipity. It’s about preparation, observation and relaxation. This is especially important for trade shows, conferences and other high-traffic venues.

LUCK OUT: got an event coming up? Cool! Read this article called 19 Ways to be the One Person at Your Next Conference Everybody Remembers.

4. Stick yourself out there. The reason I meet so many people (and, subsequently have so many opportunities) is because a nametag is unexpected. It breaks people's patterns. It makes them wonder, "Huh?" And especially if they notice a nametag in an unexpected venue, like a concert or a wedding, they're more likely to approach me.

LUCK OUT: it's not about the nametag - it's about making the mundane memorable. Be unexpected.

Learn three more ways to become the luckiest person you know here!